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Let's talk MISSED opportunities, shall we? There are conversion opportunities allll around you...and it's just a matter of choosing the ONE that you want to focus on next.
1️⃣ Haven't sent an email in a bit? Send an email today with a link to a paid offer -- bonus points if you throw in an expiring bonus or discount. Here are 6 email templates to choose from.
2️⃣ Building up to a launch now? Consider doing an early bird offer to get people in and giving you feedback/insights/things to share on social/via email. You can make your product date drip, or just use an Offer link to do your early bird.
3️⃣ Reach out to past clients/buyers with a special offer. Consider a little touch-up, refresher, check-in offer. Throw it together quickly using our Offers feature.
4️⃣ Have a recurring revenue offer? Reach out to monthly buyers, and nudge them to switch to annual to save money/get a bonus.
5️⃣ Just finished a launch/promo? Reach out to non-buyers with a downsell...we'll talk more about that on Thursday!
And that's just FIVE conversion opportunities. There are so, so, so many more.
But the most important thing to consider is -- how are you getting an opportunity to buy/upgrade in front of people TODAY/this week?
Want to see past topics from our sales series? Here you go!
Tomorrow, I'll share more on tripwires (a paid offer presented on the thank you page AFTER they sign up for a free opt in/newsletter), and then on Thurs, we'll talk about down sells (a lower priced paid offer presented after someone doesn't buy the higher priced offer).
Bro-marketers, and people following bro-y tactics without realizing how it feels to their buyers, have made A LOT of people shy away from upsells, tripwires, order bumps and downsells.
But here's the thing to keep in mind.
Done right, they feel SUPPORTIVE to your buyer, and they create conversion opportunities for you. Win/win. 💪
Just yesterday, Mike and my kiddos stopped for some fries and a slushy from Burger King, and a down sell saved them from imminent meltdowns. 😅
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