Ways to Continue to Optimize Your SEO

Introducing our brand new series all about SEO! You'll learn foundational things that you can easily implement in your business even if you're a complete beginner. We brought in SEO expert, Mariah, to break things down for you.

Once you have your SEO foundation set up & in place, you have to give it time to work a little bit. Usually around 60-90 days minimum.

I usually suggest to clients to set a reminder on their phone, or somewhere else to check back in on their data after that timeframe. (A few ways to check in on your data are outlined above!)

And then we continue testing & tweaking!

IMPORTANT NOTE: If you’ve been dabbling in SEO and you’re frustrated that you’re not getting results, remember that if you want to get on page #1, you have to be the BEST solution to the problem AND portray that to Google. That’s SEO in a nutshell. Start there. This page that’s not ranking, is it the best solution for the keyword someone typed in?

The cool thing about SEO is that it’s organic & free. But that’s also the challenge with SEO because you’re not the *only* one who wants to show up on Google for that keyword. You have competition in search results. It’s just the nature of the game. So, think about the user and what would be most helpful for them.

2 examples & what to do:

#1) Identify keywords with low click-through-rate (CTR) and improve your SEO title & meta description

This data can be found in Google Search Console.

Find keywords that rank on page #1 (there are *usually* 10 organic search options per page so look for position #1-10) but have low CTR. 

A good CTR between 5-10%.

Improve the SEO title and meta description of the page's ranking for those keywords. 

#2) Identify which keywords you’re not showing up on page #1 for (that are a priority to you) and optimize the page based on research

This data can be found in Google Search Console, Semrush, or another SEO traffic analyzer tool (Ahrefs, Moz, etc)

(I usually prefer looking at this stuff in Semrush because it’s easier to navigate & see things from a bird's eye perspective, although Google Search Console data can be slightly more accurate, it’s harder to explore).

Google Search Console: Performance >> Click “Average position” box @ the top >> Scroll down to the table where you can see the queries and the position for each. 

Semrush: Competitive Research >> Organic Research tool. Scroll down to the table where you can see the keyword, position, and the URL that’s ranking in that position.

But how do you improve the rankings for those keywords & pages????

It’s gonna take some research.

• Take a look at the page itself. How does the page look? Be honest. Is it page #1 worthy? Is it a GREAT solution to the problem for the keyword? Is the page easy to navigate, read, and engage with?
  
  
• What about the keyword itself? Are you giving enough context clues to the search engine bots about what this page is about? Maybe it’s time to reoptimize for the keyword.
  
  
• Google the keyword you’re trying to rank for. See what’s showing up on page #1 and/or who’s showing up above you for that keyword. How can you make your page comparable? (Not the SAME – but just as, or MORE helpful?)
  
  
• What kind of content do they have?
  
  
• How are they explaining things?
  
  
• How much content is on their page?
  
  
• Do they have videos embedded in their blogs?
  
  
• How’s the difficulty score for the keyword itself? (can be found in Ubersuggest, keysearch, Semrush, etc). Is it a high number aka super competitive? If you Google the keyword, do you notice if you’re going up against major websites that are super authoritative and established?
  
  
• If yes, you might want to try targeting a more approachable keyword that has a lower keyword difficulty score. And you also might want to work on your website's domain authority (aka get more backlinks to your website!)

When it comes to improving the SEO of a page or keyword, we’re essentially trying to do a bit of digging around and research so we can make an estimated decision on maybe WHY Google is putting the other people on page #1 and not you. Look at who’s showing up, and then work backward.

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Love this? Continue with the rest of the SEO Series below!

What is SEO and Why It's Important for Your Business

Glossary of Common SEO Terms

Your Foundational SEO Checklist

How MemberVault Stacks Up with SEO

How to Know if Your SEO Strategy is Working

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This SEO article series is written by SEO expert, Mariah. Want to learn more? Check out the additional resources below!

⚡️ Mariah's YouTube channel has a ton of free tutorials: https://youtube.com/@MariahMagazine 

⚡️ Free SEO Tools Masterlist: https://mariahmagazine.com/seo-tools (If you want an inside look at the SEO tools that I use on the regular)

⚡️ Free Blog post SEO checklist: https://www.mariahmagazine.com/seo-checklist-for-blog-posts/ (If you’re creating blog posts for SEO)

⚡️ DIY SEO Course (Use code MEMBERVAULT for 20% off!): https://www.mariahmagazine.com/diy-seo-course/ (Code can be used for the pay in full or the payment plan’s first payment option)