5 Things to Look For to See if Your Welcome Email Is Working

1️⃣  What's your open/click rate for the email? You want it to be especially high for welcome emails vs normal list emails. So think over 50% for the open rate, and over 7% for the click rate. (Below is a screenshot of the data from one of my welcome emails)

2️⃣  Are you getting replies? Keep in mind that only a % of the people who open your email are going to reply. So if your welcome email has only gone out to, let's say, 10 people...you might not have gotten ANY yet.

If it's gone out to 50+ with zero replies, then I'd suggest tweaking your CTA (call to action) to make it even more simple to reply.

WHY DO YOU CARE ABOUT OPENS/CLICKS/REPLIES? - It's a sign that your email is performing well AND it'll boost your deliverability as a whole if people are opening, clicking, saving and/or replying to your emails. And on an individual basis, it'll train their inbox that your emails are important to that person.

Definitely write emails that have opportunities to click AND reply.

3️⃣  Are people engaging with the content in your MV? This is one of the reasons I highly recommend putting ALL of your free/paid content in MV. It's an excellent and easy way to go beyond open/click rates in your emails (which are becoming less and less reliable anyway, which is a whole other email topic).

To see engagement in the product associated with your welcome email, log into your MV, and go to Activity > Engagement and then click to expand the product name.

You can filter the results by date, so filter based on when you added your welcome email (you don't need to filter if it was when you created the product vs optimizing an older product's onboarding experience).  

And you'll get a graph like the below. Plus, you'll be able to see your top members engaging with that product during that time period, and what content in the product is getting the most engagement.

*side note: if you are delivering the majority of the content outside of MV, then look to the delivery platform for additional data, i.e. your listens via your private podcast platform)

4️⃣  Are people answering quiz questions in your product? Ohhh, I could write weeks and weeks worth of love notes to our quiz question feature. But in this case it's gold star shining awesomeness comes from an immediate "oh cool, people are engaging with my product".

If you have an intake module with quiz questions (I love doing this, especially with pre-sold products so I can learn more about why people bought/signed up, what they want to solve, etc), definitely make sure you're calling that out in your welcome email template.

Check out the welcome template I rinse and repeat use every time below.

WELCOME EMAIL TEMPLATE:

Subject Line: Welcome to [product name]!

Hey {% FIRSTNAME%},

You're all set with access to the [product name] that will help you [desired outcome].

This resource [one or two liners about why this resource is awesome, and will help them achieve their desired outcome, i.e. save time via swipes, etc].

Inside the [product name], you'll see:👉 one-click link to a module/lesson ([how will this module/lesson help them])👉 one-click link to a module/lesson ([how will this module/lesson help them])👉 one-click link to a module/lesson ([how will this module/lesson help them])

🚨 Before you do ANYTHING else, including clicking those above links, know [what's their DO THIS BEFORE ANYTHING ELSE action step for max result]

And save this for your records, your login for [product name] is:
Login URL: https://yoursubdomain.vipmembervault.com 
Username: {% EMAIL%}
Password: {% EMAIL%}

If you have any questions about this resource or things you'd love to see us cover around [topic covered in product] -- please hit reply and let me know!

Signature,Your Name

PS. Want to share this [product name] with your people, or with someone that you know has been wanting to [topic covered in product]? The link to share is: [short link to product or direct product link]

5️⃣  Is there a big jump in clicks on your redirect link? OK, so peep up at the above welcome email template. See the PS?

I highly recommend using our link redirect feature to create those share links, both because it makes them look nicer AND because you can see how many clicks that link gets. If YOU know you haven't been sharing it a ton, then that's a great indicator that others are sharing it.

Of course, if you want to use our affiliate feature for your product, that's an even better thing to add in the PS and would give you enhanced tracking to see if people are sharing/getting conversions.

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Want to know more about why having your lead magnet/free opt in inside MV is incredibly powerful? Definitely give Kronda's expert week posts a peek, links below.

Day 1 - Intro post, and ask re: do you have a opt in/freebie

Day 2 - The advantages of hosting your lead magnet in MV

Day 3 - Using your freebie to increase your upsell opportunities inside MV