Creating a limited access product with an upsell is a super flexible strategy that can be used for a wide variety of businesses, and offer ladders. See below for three strategies you can swipe and use, without buying the Action Lab, and I'm even offering up the importable MemberVault product templates to help you along even more. (These are also available inside your MemberVault account for free. Go to your admin > products > add new product > use product template)

The three product templates, included in this Action Lab along with the strategy, tech walk thru to set it up and email templates, or available for free on their own inside your account, are:

How to Use the Self Led Offer with Asynchronous Support Upsell Template

How to Use the Taster of Your Higher Dollar Offer Template

How to Use the Workshop + Limited Access Replay Template

If you want my additional tips and tricks for setting up the below three strategies, plus, ideas for optimizing your offers for a supportive sales experience for your people and all the email templates you need to make things happen? The Action Lab includes all of that. Buy now, and start playing!

Inside the Action Lab, you'll also get my step-by-step walk thru on how to set these strategies up in MemberVault, for the manual version of this strategy. Keep in mind if you're going with the manual strategy, the limited access will be based on a DATE, for everyone who purchases.

Want to make it automated, and evergreen? I've got you! I'm also including step-by-steps for MemberVault, and how to use ActiveCampaign to make this an automated strategy. I'm even including one click importable ActiveCampaign automations to save you even more time! (Not an ActiveCampaign user? If your email tool of choice works with webhooks, and has a time delay option via automations/sequences, you'll likely be able to use my ActiveCampaign walk thru as inspiration and set it up yourself in your own tool of choice!)

Three example strategies for this Limited Access with Upsell Action Lab:

1. If you love offering live workshops, this one is for you. Give people two options with your workshop -- a low cost option that has a limited access window for the replay (i.e. 3 days before they lose access to the replay), and an unlimited access option for the replay that also includes a supportive resource (i.e. a step-by-step checklist, a few videos that break down topics from the workshop even more, a 1 week automated email sequence after the workshop that helps them dig deeper into the actions for the outcome they want, etc). 

2. If you prefer asynchronous support, this one is for you. Put together a video or content resource, and give people two options -- a low cost option that has a limited access window to consume the content before they lose access, and an upsell with access to you via a pop up Facebook group, or inside the product via comments and/or quiz questions for a set period of time (i.e. a week), with unlimited access to the resources (or if you don't like unlimited, go with access to the content for a year).

3. If you have a higher dollar offer already, like an intensive, VIP day, group program, or recurring offer like a membership, this one is for you. Make the limited access window offer a taster of something that is included in your higher dollar or recurring offer (that's gonna be your upsell). And now you have a great conversion conversation and supportive experience for people at multiple places on their buyers journey with you. Plus, tons more opportunities to nurture people, i.e. the people who buy the limited access can apply the purchase price or a % of it towards your high dollar/recurring offer later on, and you can reach out multiple times in a supportive way post purchase of the limited access offer. <-- I have 3 emails in the email template pack inside this Action Lab that you can copy/paste/use and see exactly what the experience would look like. Buy now, and start playing!